Creative dreamer, designer, art director are all epithets that I identify with. More practically, I'm a creative problem solver who uses creativity, ingenuity and innovation to solve those problems. I have a deep understanding of branding and how to translate and develop a brand into many spaces.
I began my career with a focus in graphic design and after learning the craft at a print and packaging agency I quickly fell into digital advertising. As a new designer evolving at the forefront of digital advertising I was exposed to many mediums including video, animation, out-of-home and interactive projects. I've spent many hours creating 360° projects. From the basics of simple, smart, creative advertising to the highly interactive, social and video driven world we live in, I apply my creative thinking to expand and fortify brands, engage people, create conversations and solve challenges.
I am an Art Director, Designer and Creative Director (Art) but over the years I've had to do my fare share of writing.
From coming up with big idea to rolling up my sleeves and bringing it into fruition, I'm a hands on AD. I have years of experience presenting to clients and meeting their challenges. I've led teams of designers, writers, and motion graphic designers.
I love developing new brands and evolving existing ones. Thinking holistically about brands and how to market them is one of my core abilities. I translate brand strategy into new business.
At my core, I'm a designer and I love to visualize things. From quick prototypes, storyboards and fully fleshed out designs, I'm hands on all the way.
From simple brochure like sites to complex interactive experiences with navigation, controls, videos and games, I've had my turn at creating and designing projects for Big Web and Mobile. I'm fully versed in how to design for HTML5 or design modules to work in an established CMS system.
From the standard creative suite to a few outlying tools I operate in whatever tool is best for the job.
From print to mobile to digital work this is just a small selection of the work I've been part of across the years. I've held a mix of roles in this work, art director, designer, creative director and flash developer.
I conceived, art directed and designed this subway station takeover campaign for online therapy company Talkspace.
This Out-of-Home concept involved using live data of cold and flu epidemics to deliver a relevant real-time message using dynamic video.
VH1 wanted to increase mobile engagement with their viewers, we came up with an idea to gamefy shows starting with the Mobwives we created a series of games that were played in real-time while watching the show.
See a promo for the experience by clicking here
We were tasked with launching the new Bloomberg.com and created all manner of media from print to digital billboards to a host of online spaces from banners to branded content.
For the Addition Elle brand's Make Love Your Legacy campaign I created a mobile mini-site that allowed you to browse and purchase the latest collection right from your mobile device. This Shazamed result was connected to their TV ad campaign and featured video stories of love told by real people. The project led to 100's of unexpected purchases and a high interaction rate.
To reveal the new CLS, Mercedes asked us to create something experiential that still connected with look of the pending TV commercial. We used the beginning point of the TV and created our own 3D project extending the reveal into a realtime video flythrough of the car allowing the user to control the path of the camera. We also created a series of Ads that highlighted the curves and details of the car.
Ogilvy and Coke Zero wanted to create a drinkable commercial. They partnered with us at Shazam to build an experience that synched with Advertising in multiple channels, even at major sports events. Click the video to learn more
watch the videoFor CES one year we hosted guests at a special Shazam suite. Throughout the suite we placed screens with special informational videos as well as posters and artwork throughout.
Responisible for redesigning the Smart car website we took a radical approach for the time building it to be responsive from the ground up as well as adding content that shifted and changed as the user scrolled and interacted
Dynamic content, individualized digital display ad campaign for Northface.
To promote the opening of the Antman movie we thought it would be exciting to put the viewers in the shoes of antman by using AR and a 360 degree panoramic view on your phone, we gave viewers an antman size view of a real 3d rendered scenes from the movie.
Cingular wanted to leverage their TV commercial assets to help raise awareness of their new "Medianet" service. We came up with the idea of a minigame using parts of the TV spot engaging users for a bit of fun. Engagement skyrocketed making it one of their best performing Richmedia buys.
Citibank credit cards was a brand all about telling the stories of the great things customers are doing with their credit cards. We put together a suite of stories using professional illustrators and put it together animating each story in a style fitting the illustration
GE asked us for an impactful fullscreen set of animations celebrating their sponsorship of the Winter Olympics
As a senior designer and flash animator I concepted and created numerous components and overall layouts for the very complex HSBC website as well as numerous landing pages across several brands.
The NFL challenged us with a way to promote NFL fans to stay engaged even when their team was out of the running. We created a dynamic experience that took viewers through a set of random questions narrated by the voice of NFL films and traveling through a real NFL locker room all the while helping an algorithim figure out which alternate team you should cheer for.
Cingular wanted to make a splash with the launch of the SLVR phone. My idea was to create a site that addressed the senses. That allowed you experience the phone in 3D space while sampling it's features.
I designed and in some cases animated numerous ads for Smart Car.
As part of the redesign of the Emirates Air website I was tasked to build an Explore Dubai interactive map to show some of the sites and attractions found around the city.
In my tenure as CD at criteo we created thousands of dynamic ads including these for Westin Hotels.
In my tenure as CD at criteo we created thousands of dynamic ads including these for W Hotels.
Through out my career I've been part of hundreds of display ad campaigns first as designer and animator, then art director and eventually as a creative director. This is just small sample of a few.