Selected Works
All
Design
Art Direction
UX Design
Hi, I'm Billy.
I’m an experienced Designer and Art Director from New York City. I love to apply creativity, data and innovation to solve interesting problems. Although I love UX design, advertising is the space I’ve spent the most time in. I have a deep understanding of branding and how to translate and develop a brand into many spaces. I’m interested in user-centric design that reaches people with the right message at the right time.
Key Areas of Experience
As a multi-disciplinary Art Director my experiences have bean broad but here are some key areas I’ve focused on.
Rich Media Advertising
I've created Ad campaigns for brands like Coca-Cola, Mercedes-Benz, Citibank and AT&T. I believe in idea driven campaigns that influence where they appear.
Mobile & Web Interactive Experiences
I've lead the creation of Interactive experiences to extend ad campaigns, interact with customers or simply as part of content enrichment.
Programmatic Advertising & Generative A.I.
From simple retargeting to fully data driven Ads. I've been into A.I. for a long time.
